My role
- Brand Strategy
- Editorial Strategy
- Campaign Development
- Creative Direction
- Author Relations
- Entertainment Partnerships
- Community Marketing
- Experiential Marketing
- Newsletter Strategy
- Content Development
01
The Story
I’ve always been fascinated by book-to-screen adaptations. I loved how you could read a book, imagine how it plays out in your head, and then get to see someone else’s interpretation of it on screen. You see actors bring characters to life. You notice which lines or moments made the jump from page to script. You catch little easter eggs that only readers would recognize and experience the story in a completely different way.
I also loved what adaptations do for the books themselves. They bring new readers into the fandom, spark rereads, and create conversations between people who loved the book when they first read it and those discovering it for the very first time. Shout out to the book girlies who read it first 😉
I’ve always thought of adaptations as an act of translation. You’re translating the story, the emotions, and the characters, but most of all you’re translating it for the fans.
The story readers carry around for years.
A new way to experience the same feeling.
02
The Opportunity
One thing I learned from working on adaptations from both the publishing side and the book club side is that readers already care. They come into these stories with opinions, favorite characters, dream casting choices, highlighted quotes, and scenes they’re secretly hoping make it onto the screen.
That means my job was never convincing them to be excited. It was bringing them along for the ride while inviting entirely new audiences into the story too. My way in? The fan perspective. Instead of wondering how we should market something, I find myself asking what I’d want to see as a fan of the book and that question became the creative filter for everything that followed.
