I help turn vision into audience-centered creative strategy—and bring the right people together to make it real.
Explore selected work ↘Selected work
I work at the intersection of strategy, storytelling, and creative execution—understanding the audience and opportunity, shaping a clear direction, and bringing the right collaborators together to make an ambitious idea real.
Reese’s Book Club · Book to Screen
Fan insight shaped author content, creative concepts, and exclusive experiences that brought readers into the world of each adaptation.
Read the story ↗Reese’s Book Club × Apple Books · Lit Check
Readers wanted their next recommendation. I helped turn that trust into an editorial series built around distinctive voices and personal taste.
Read the story ↗Apple Books · Reese’s Book Club
An awareness challenge became a strategy rooted in reading habits—and a three-year partnership that made audiobooks part of everyday rituals.
Read the story ↗Camp Unwritten
A desire to unplug inspired a reading retreat, brought to life through authors, creators, and thoughtful programming—and refined into an annual experience.
Read the story ↗Reese’s Book Club 100
A brand milestone became a six-month campaign, bringing teams and partners together around the readers and authors who made it possible.
Read the story ↗Reese’s Book Club · Read, Sip, Repeat
A shared creative activity gave readers a way to connect, brought to life through author conversations, community programming, and Decoy Wine.
Read the story ↗Reese’s Book Club App
An owned community built around monthly reading rituals, exclusive access, and the readers who kept showing up.
Read the story ↗Reese’s Book Club × Sheraton
A year-long global partnership that brought books, authors, programming, and community experiences into Sheraton lobbies.
Read the story ↗Epic Reads Office Hours
A transparent, community-first digital series that invited the next generation of storytellers inside.
Read the story ↗How I think
A few beliefs that keep shaping how I work.
The best ideas aren’t built in isolation. Whether it’s a partnership, an event, or a campaign, I believe people feel more invested when they can see themselves in the process.
Some of the biggest opportunities in my career started because I asked one more question, wandered into another department, or paid attention to something everyone else overlooked.
The smallest decisions—a line of copy, a thoughtful partnership, the flow of an event—all shape how something feels and are often what people remember most.
I love documenting the creative process.
View the original post ↗Things I keep coming back to
quietly obsessive · clear on purpose
A little about me
I’ve always chased the things I couldn’t stop thinking about and that curiosity somehow turned into a career spanning books, brands, partnerships, and communities—but it’s always been driven by the same question.
If you’re curious how I ended up here, I’d love to tell you the story.
Read more →Just one more chapter…Currently
Big Little Truths
Ninth House
The Next Mrs Parrish
Jungle
Tame Impala
Chris Lake
Film photos, wild bouquets, color-coded bookshelves, and Tokyo shop windows.
Hot yoga, then a matcha or hojicha before opening my laptop.
Chasing after Barry ↗, my Cavapoo, who keeps me humble and on schedule.
